Quote:
Originally Posted by pee wee
I was reading an article reprinted from Ward's auto quoting a Global Vehicle spokesman saying "Mahindra’s pricing strategy will “blow away” the segment"
Do you suppose they have something up their sleeves? Doubtful. At 22,000-26000 they aren't blowing anybody away. The list price in Australia isn't extremely low, so I don't see it as very likely things will be different here. Maybe they'll surprise us and they really will make a hit with their pricing strategy. What kind of prices would it really take to "blow away" the segment? What segment? They need to forget that stuff about it competing head to head with the likes of a Ford Super-Duty, because it ain't all that. Maybe in their office they compare the TR20 to a $50,000 pickup, but nobody else would. .
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I don't think for a minute that they are comparing the TRs to Ford's Super Duty!
I DON'T NEED a $52,000 Diesel truck. I have great credit but it would be a VERY LONG time paying off that bill. Nobody else offers a mid-sized Diesel Pickup truck - which is what I am looking for. Mahindra is banking on the possibility that there are a LOT of people out there who would buy a Mahindra instead of a gas-powered Ranger or Frontier/Equator because they have some hauling to do at the right price point.
I have owned a new 4-liter Ranger and I know the kind of job it did towing my Samurai 900 miles. The Mahindra TR Series will do that job better for the same or smaller up-front cost. (4.0 Ranger SLT SUP automatic 4x4 14MPG city, 18MPG highway $27,220 FOB Kansas City, MO)
I think they know what segment they are selling to and there's nobody else there as competition!
Okay, calming down now... Breathing deeply... AHHHHHHH......