. . . and Ford has nearly 4,000 dealers vs. it's a secret but supposedly 300 or so nationwide for Mahindra. I do think they have done their homework and are in the same MSRP ballpark as a similarly equipped Ford Ranger, I just don't think they are trying to blow anyone away with the prices suggested. And with that talk about manufacturing one less than they can sell, they are hinting that they will try to hold the selling price as close to the sticker price as they can, which will mean these trucks being introduced from India and made with cheap labor and getting mixed reviews from around the world will be priced higher than the competition. Known quantity vs. dubious, with the dubious one being higher priced. What a marvel of pricing strategy that one is. With all the trouble and expense that Mahindra is going to in an effort to "get it right" in the market they hope to be their biggest to export to, I would have expected a better effort in this area. And they say they expect to sell 50,000 vehicles a year. Hmmmmm. The one thing their actions so far have said loud and clear to me is they don't know how to market, and I don't see signs of that changing in the future.
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