I have seen some quasi similar strategy from other auto makers. Take Hyundai, they haev had the restyled 2010 Santa Fe out for about 60-90 days now but only just recently (last week or two) advertized any specs or info on their website despite dealers having and selling them.
I know their strategy was to get rid of the old design on the lots but they also waited for the dealers to all have one before drumming up advertizing. No sense marketing a product you don't actually have in inventory I guess.
As a side note maybe Mahindra can do test drives and courses like Land Rover does so new or prospective customers can actually see what the vehicle is capable of. That word of mouth will travel fast.
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