I think the simple answer is there is no product to advertise yet. GV has hired good people, they just have to wait for something to advertise,
We will have to wait till the trucks get here to see what SF does.
Strawberry Frog is known in the U.S. for handling Sam’s Club, Fosters Beer, Morgan Stanley , Frito-Lay and Microsoft. It previously handled Heineken. The agency was a finalist in last year’s review for Hyundai’s U.S. account. And internationally, it’s Amsterdam office had handled Mitsubishi’s European ad account, as well as Daimler-Benz’s Smart Car.
“StrawberryFrog joins us at an exciting time as we launch Mahindra, the first Indian vehicle to enter the U.S. market,” said GV president Bill Goetze. “Just as Mahindra enjoys a worldwide reputation for quality and innovation, StrawberryFrog’s reputation for creativity and strategic thinking will help us position Mahindra as a leader in innovative automotive marketing and advertising.”
“There’s something very special about representing Mahindra, the innovative automotive brand, the first to enter the U.S. market from India,” said Scott Goodson, CEO of StrawberryFrog. “It’s been no secret that we've wanted a major car account in the USA, and we look forward to our partnership with Global Vehicles and Mahindra."
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