Men and women look at vehicles differently. Men see the beauty in what a vehicle will do, i.e. diesel torque, power, reliability, durability, 4x4 etc. Because of what the vehicle is or what it can do influences a man's ability to overlook what it looks like.
On the other hand, women see vehicles strictly what they look like as far as asthetics, color, how it drives, and how it makes them feel. They could care less what it does as long as it looks nice to them.
Therefore, you have to help them get past what it looks like and start seeing the beauty within....you know, kind of like us guys. We may not look like Brad Pitt but we sure have enough other qualities that endure us to their hearts.
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