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In the past, the Indian automotive industry relied heavily on imported technology, but over the past few years, manufacturers started collaborating with foreign vehicle and component manufacturers to make advancements in the industry. Since they started engaging in product innovation through joint efforts in research and development, a host of opportunities opened up for them. When Tata Motors introduced the fuel-efficient US$2,250-worth compact car, they gained worldwide recognition for their innovative thinking. And when they acquired the luxury brands, Jaguar and Land Rover, people gave them a second look because now they’ve expanded their market to accommodate a different set of buyers. On the other hand, Mahindra has been a strong player in the tractor business in America, but the passenger vehicle market is another matter. When Mahindra announced their entry to the US market, very few locals were familiar with their brand. We all know that a fresh player in the [...]
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10-02-2009, 01:07 PM
Indian auto manufacturers tap US niche markets
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